Two ways to build your business faster
Hi guys, how do you feel about your business today? That is a question you should ask regularly, because if you are not in love with your business how can you possibly interest others.
We all have off days, but they should be the exception rather than the rule, so to cheer you up here are two corking ideas to revitalise your business.
GO PROSPECTING WITH OLD CUSTOMERS
It never ceases to amaze me that so many people spend fortunes on trying to get new customers and never bother to keep in touch with previous happy clients.
Get your old receipt book out and just check how many potential customers that know you, are lurking there.
Dependent on what business you are in, create something that you can offer to these old clients that not only gives them some value but also says HELLO I would love to do business with you again.
You will be surprised at how many will react to your reaching out to them and once they respond, you will have opened a conversation that could well end in more business.
Don’t keep trying to load up the front of the truck, if potential clients are falling off the back.
BE CREATIVE NOT COMPETITIVE
So many people get too involved at being competitive. My suggestion is that you find your point of difference and enhance that. People are looking for solutions to their problems and are time strapped, so if you can point out a problem and offer a solution you are in a field of one and not in competition.
A mistake many people make in business, is to constantly monitor other businesses prices and although this should be loosely monitored it is not so important if you are offering something different.
Once you find out exactly what problems your clients have and offer them a solution, it is amazing how far down the line price becomes a deciding factor.
Have faith in what you are doing and tell your customers with confidence how your goods or services will benefit them.
Business is changing and the more effort you put in to communicating with your customers correctly, the easier your sales will be.